Losing 15% of your market before the item leaves your warehouse...

We recently purchased a JVC Everio camcorder. We researched it, talked to other people about it, did all the things necessary to make an informed decision, or so we thought. We forgot to ask the BIG question...

Is this Mac compatible? Aren't the days of asking that question over?

When I think back on the decision making process I really wonder why we even HAVE to ask that question considering the following:

According to macobserver.com, Apple computers now make up 14% of the computer market share.
According to Macworld.com by 2011, Apple will double its market share.
MOST graphic designers, music industry people, and artists use Apple computers (according to alot of different sources).

What this means is simply, right now, today, at this very purchasing moment AT LEAST 15% of the market who would even consider buying this camera, will not. Those 15+ out of every 100 users are being told by JVC your not worth our time.

I am not sure why JVC is so (fill in the blank) to create an easy program to interface with the incredibly easy and intuitive Mac features of plug it in, download it, open the file in iMovie or QuickTime and have fun. I guess it is easier to create a program in that wonderful, easy to use uncomplicated piece of trash called Vista (Of which 75% of users recently said in a poll..they hate or sucks, take your pick).

Let me think about this... if I went to my boss and told him/her that "we developed this great camera, in cool colors..its gonna be huge! It's small, compact, easy to use, records to a hard drive so no extra discs or cards are needed, all the cables are included...and its boxed and ready to go. Oh yeah, it's not Mac compatible, no big deal though, that's only 15% of the market, so don't worry..we will still move tons of units..."

My boss would look at me and say 'You're fired' for gross incompetence, another term for being a major stupid short sighted brain dead idiot.

*******
By the way..this is a wonderful video by Brain McGonagill helps with this problem, and gives some really great tips on working with iMovie.

http://www.simplesurvivalmoves.com/JVCEverioInstructions.mp4

check out some of his other great Mac tips as well.


and this free plug in works too:
www.squared5.com
high quality converter for MPEG files, quicktime and transport systems

Oh yeah, you also need to buy a $20.00 plug in from Apple...

Way to go JVC.